Proteau

Proteau is a zero-proof botanical drink unlike any other. Created by award-winning mixologist, author and worker-rights advocate, John deBary, Proteau stands apart from the crowd of non-alcoholic spirits and is ready to drink, right from the bottle—no mixing required.

While working at Project M Plus, under the Creative Direction of Cleo Murnane, I took the lead on designer of the identity, packaging, and website for Proteau. The custom wordmark was informed by the inspired individuality of John, the founder. Ephemeral illustrations by Marcos Chin accompanied the rest of the brand development, inspiring the Proteau universe. Eccentric typography pairs with delicate, vibrant botanicals. Holographic foil further defines the otherworldly experience that is Proteau.

SERVICES
IDENTITY, WEBSITE, COLLATERAL

YEAR
2019

CREDITS
STUDIO / PROJECT M PLUS
CREATIVE DIRECTOR / CLEO MURNANE
ILLUSTRATION / MARCOS CHIN
PHOTOGRAPHY / BUSINESS CARDS, MEIWEN SEE / LIFESTYLE + PRODUCT, CHELSIE CRAIG

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