I work collaboratively with my clients to uncover their defining qualities and strongest aspirations. We utilize those findings to build a thoughtful, holistic brand, grounded in concept.

 
 

How it works

 

Part 01—
Strategy & Alignment

A strong foundation is everything. We’ll spend the beginning of our work together with you doing a lot of sharing and me doing a lot of listening. Next, I’ll use this gathered information and distill it into a brand strategy that aligns with your story and goals, extending through brand personality and visual directions. We’ll put our heads together to refine this until it’s just right. Our final creative alignment will guide us through the rest of the process—everything will be built upon this strategic, conceptual foundation.

Part 02—
Brand Identity

Armed with our strategy and visual direction, we’ll dive into building your brand identity. I’ll develop 2-3 identity concepts that include a primary logo, secondary mark, and a few exploratory brand application examples so you can envision how each direction can expand. Once we land on one concept, I will build out any additional brand elements and all relevant print and/or digital collateral.

Part 03—
Finalize & Handoff

Once we have refined all deliverables, I will prepare final artwork files that fit your needs, along with brand style guidelines that will help you utilize your brand moving forward. I’m always an email away for future collaborations as your brand grows and flourishes!

Services

If you’re ready to start the conversation, please fill out the inquiry form here.

 

  • This is my core offering and the foundational step of working together. A fresh start enables us to define a strong strategy and build your brand holistically and intentionally. Investment starts at $5,000.

    Brand identity includes:

    • Brand Strategy

    • Primary Logo

    • Secondary Mark

    • Color Palette

    • Typography

    • Social Profile Images

  • Employing your newly developed identity, we’ll design and build a Squarespace* website to expand your digital brand presence. Website design and implementation include a CSS-customized, responsive (desktop and mobile-friendly) Squarespace website that meets your unique business needs.

    *Squarespace is my base offering in website design and implementation. I also design custom sites for Shopify or WordPress and utilize developer partners to bring these more robust sites to life.

  • Printed materials are a tactile way to expand your brand. With my extensive knowledge of print and packaging processeses and techniques, we can work together to identify and create the specific print collateral that you need. Services include:

    • Stationery Design

    • Menu Design

    • Editorial/Catalog Design

    • Product Packaging

    • Food & Beverage Packaging

    • Label Design

    • Component Sourcing

    • Shipper/Unboxing Experience Design

    • Signage/Wayfinding

    • Sourcing & Print Production/Coordination

  • A seamless presence across print and digital collateral makes for a truly holistic brand experience. Digital collateral offerings:

    • Media Kit

    • Look Book

    • Services Deck

    • Branded Templates

    • Email Signature

    • Social Media Templates

    • Social Media Art Direction

  • Other add-on offerings:

    • Naming

    • Tagline Development

    • Copywriting/polishing

    • Retail Experience Design

    • Signage/Wayfinding

    • Interior Design/Art Direction