Stay Apparel Co.
Stay Apparel Co is a curated merchandise brand that focused on USA-made goods that pay tribute to the cities and towns of Pennsylvania, the owner and founder's home state. I helped develop the message and designed the brand, along with a few merchandise items, the ecommerce website, and product photography.
The brand has a punchy, modern feel with a vintage nod, which pairs well with the quality-over-quantity, USA-made concept, while remembering Pennsylvania's historic roots.
Aside from logo tees and merchandise, I designed a handful of hand-lettered tees for the local PA cities of Hershey and Lancaster, as well as a general Keep Pennsylvania Beautiful tee.
The Squarespace website translates the brand into the digital space. It is ecommerce focused and mobile-friendly.