Vacilando Studios

After almost 7 years of quilting, Laura Preston was ready for her brand to evolve into what it was becoming: a team of honest craftspeople, creating contemporary goods in their own homes, by hand, inherently modernizing traditional craft making. We worked together to strategize and redefine the visual identity of Vacilando Studios, remaining loyal to its humble origins while opening the door to growth and evolution. The new wordmark and brand marks have nuanced references to the geometric shapes found in Laura’s quilts, helping the new identity feel familiar and consistent. The new system brings holistic intentionality to the entire Vacilando experience.

SERVICES
STRATEGY, IDENTITY, ART DIRECTION, COPYWRITING, PACKAGING, COLLATERAL

YEAR
2020, ONGOING

CREDITS
CO-DESIGNER / MEIWEN SEE
QUILT PHOTOGRAPHS / VACILANDO STUDIOS