For this super-freaky bourbon barrel aged peach and apricot sour, no single color made sense. On the nose, it's charred caramel and grilled stone fruit. But when you take a sip, you get bright peaches, spun sugar, and whiskey sour. With a profile that crazy, only groovy type and holographic foil fit the bill.
Hop Dash 5k
Hand-lettering, logo design, collateral.
The Hop Dash is Tröegs' annual 5k that takes place in downtown Harrisburg, Pennsylvania. The hand-lettered mark is fitting for this costumes-encouraged, street-festival event. This year will mark the start of a collectible series of medals that makes up a an illustrated hop of hop varieties.
Hand-lettering, illustration, t-shirt design.
A hand-lettered, illustrated hop featuring hop varieties in the leaves. Designed for Troegs Independent Brewing.
Hand-lettering, sign design.
Designed and lettered two neon signs specifically for application on a chalkboard that was conceptualized for this space in Troegs Splinter Cellar. Photos by Jeff & Sten.
Social media content conceptualization, production, and styling.
Assisting Tröegs content manager Justin Williams, I have helped to conceptualize, style, and produce photography and motion content for Tröegs' social channels.
Hand-lettering, watercolor, label design, logo design.
Released on Black Friday, this dark Imperial Stout has been aged in bourbon barrels with vanilla bean and cocoa additions. Lettered and hand-painted, the watercolor mark is reminiscent of the pit in your stomach at the top of a ski hill, right before the descent.
An illustrated map of the taste zones on the tongue.
Hand-lettering, mural installation.
Designed for a pilates studio to fill the space around two mirrors. Matching shirts were created for an event benefitting the Ovarian Cancer Research Fund, and 100% of proceeds were donated. Mural was installed as entertainment during the event.
Hand-lettering, logo design, mural installation.
Based on the mark for Troegs' wood-aged Splinter Series, the Splinter Cellar mark was designed to brand the new space.
First photo & time lapse by Justin Williams, third and fifth photos by Jeff & Sten.
Float design, material sourcing, float construction.
We built this monstrous Troegenator-on-wheels for the 2017 Kinetic Sculpture Race hosted by the American Visionary Art Museum in Baltimore, Maryland. With the consent of the marketing team and John Trogner himself, my coworker Andy DeBrunner and I conceptualized and constructed this massive kinetic sculpture. It had to be able to go through sand, mud, and water (aka had to float!) and be 100% human powered.
Logo design, illustration, packaging, concept.
Packaging for Muertos Bailando, (Dancing Dead), a line of gusty Spanish red wines. Inspired by the name of the line and Hispanic cultural influence, the illustration features a couple dancing at a festival, forming a skull in the negative space.
Hand-lettering, vector lettering, illustration.
An exploratory project designed to improve my vector lettering conceptualization, speed, and skills.
Paper cutting, installation.
Cut by hand, I made over 100 paper snowflakes to hang in the high-ceilinged Splinter Cellar to get festive for the holidays. Video by Justin Williams.
Brush Lettering Quotes
Hand-lettering, brush lettering.
An exploration on brush lettering using inspirational or thoughtful quotes.
Art direction, photography, styling, typography, hand-lettering.
A conceptual publication featuring an interview with a florist, a rose cocktail recipe, and various other articles about how to infuse floral beauty into daily life.